We help Technology Buyers understand opportunities and threats:
- What can these technologies do for my business?
- What can they do to my business? (Competitive analysis)
- Which current applications would benefit most?
- What new applications could we develop?
- Which vendors and products are ready for prime-time?
Services for Technology Buyers:
Free: Podcasts, written and video content, webinars and opt-in emails
Fee-based: Advisory consulting, strategy and project reviews, and executive workshops
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We help Technology Vendors understand their markets:
- Which industry segments are ready to invest?
- How are buyers choosing pilot projects?
- How are they evaluating vendors and ecosystems?
- What are they asking for now?
- What are our competitors doing?
We help Technology Vendors influence their markets:
- Positioning and message development and testing
- Modern content development and delivery
Services for Technology Vendors:
Free: Podcasts, written and video content, webinars and opt-in emails
Fee-based:
- Market research & competetive analysis
- Webinar/conference/event content development, presentations
- White Papers
- Sponsorships: Podcasts, videos, events
- Video asset creation: Custom videos highlighting trends, markets, technologies
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